10 Tips for Creating Good Landing Pages

Developing relevant experience is the goal of good web design. The path from creating landing (langing) pages to online advertising is strategically important for any company. At least he should aspire to be. But how can you be sure that you are working in the right direction, i.e. getting a great return on investment? Given that the web is constantly evolving with user behavior in mind, there is no specific recipe.

However, many believe that the secret to exceptional craftsmanship includes usability fundamentals such as clear navigation, space, and compelling but not boring content.

Software Marketpalce Solution's 10-point list helps businesses make the right decisions that not only attract visitors, but also deliver high ROI.

1. Unify intent - Landing pages are most effective when their content is promotional. In accordance with this type of landing page, the content is concise and focused on one specific attracting information.

2. Visually Engage Visitors - Tell a story or sell a product using impressive imagery rather than just retelling and explaining the purpose in long, useless text.

3. Focus on the visitor - Feature your web page with clear and understandable navigation and short calls to action. Landing pages should be like a short advertisement that will easily direct the visitor to the desired action.

4. Use a Direct Headline - Making a good first impression is just as important in the real world. A clear and understandable title should be the first thing a visitor should notice when viewing a page. Make sure the title is an accurate and simple definition of what the visitor is looking for.

5. Leave enough space - Visitors don't read - they scan the text to determine if a page meets their requirements or not. Having white space will allow visitors to understand the key points.

6. Make clear and valuable suggestions - Answer any potential "why?" and why?" with valuable suggestions. Limit yourself to three or four key points and don't mince words. This is not the time to be witty - if visitors cannot quickly and easily understand the benefits and benefits of your product or service, they will leave the site.

7. Accentuate the Buttons - Grabbing attention is what buttons are for. Let the visitor immediately notice the button on the page. Unusual shapes of buttons are quite attractive for visitors. Moreover, do not skimp on the size of the buttons. Size matters, although button placement on the page needs to be tested.

8. Convey trust and security - Branding, trust/security icons and warranties plus testimonials will provide a margin of credibility and give confidence to visitors who want to purchase something.

9. Provide persuasive information - Any good salesperson has something to say to convince potential buyers who are hesitant. Imagine that your landing page is your online merchant. Have at least one compelling motto right above your call to action. Herding calls like “Join thousands of users…” can also improve visitor trust and increase conversions.

10. Soften Calls to Action - Direct calls to "Buy", "Add to Cart", or "Subscribe" indicate a commitment that the visitor may not yet be ready for, which lowers the conversion rate. A softer call to action like “Try it” can take the visitor further and ultimately increase conversions. The best calls to action are no more than 7-12 words.

What you read above is not a finite list: the economic costs that all of us face require us to do more with what we have. Content optimization is a small step that can bring a good harvest in the form of material rewards.

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